Revenue from advertising in U.S. movie theaters grew just 5.8% last year, marking the slowest gain in the seven years that such statistics have been kept. By Paul Bond, The Associated Press Revenue ...

CJ 4DPLEX makes movie seats rock and forces cool and hot air through the theater to give moviegoers a unique experience. Companies have done something similar for years for movies, but now CJ 4DPLEX ...

The road to recovery for the movie theater business has been tough. So AMC Theatres’ announcement on Tuesday that it could run out of cash by the end of the year or early 2021 wasn’t too shocking.

If you’re one of the billion-plus people who watched the Oscars last night, you probably already know how emotionally engaging cinema is. Now there’s some scientific proof. In the first research of ...

In the immersive world of cinema advertising, how do brands get it right? The ninth Digital Cinema Media Awards, run in partnership with Campaign, showed us how the very best in big screen advertising ...

In-cinema advertising remains a powerful but volatile player for the Indian AdEx. Its ability to deliver high-impact messaging is evident, but its dependency on major film releases poses a challenge.

The global cinema advertising market is forecast to be worth US$4.6 billion in 2019, according to Warc. This represents a 6.8% increase over 2018, while the overall ad market is predicted to rise by 4 ...

The Aerospace Industries Association (AIA), an Arlington, Va.-based lobbying organization, has raised more than $42,000 to help place a NASA advertisement in 59 movie theaters for eight weeks across ...

UK cinema ad spend has noted a 26 per cent year-on-year increase for the first quarter of the year across a range of categories, with automakers spending 198 per cent more on the channel than they did ...

The Australian ad market softened in May as Federal election-related demand subsided and ad spend to the Digital media remains increasingly late, bringing total bookings for the month so far back 7.2 ...

Slate contributor Seth Stevenson comments on the effectiveness of the new theatrical ad campaign from online bookseller Amazon — a series of short films called Amazon Theater that are seen before the ...