The outlook toward lead nurturing and acceleration strategies isn’t exactly glowing: 51% of survey respondents to the “2024 Lead Nurturing & Acceleration Benchmark Survey” believed their lead ...

B2B buyers are becoming more like B2C consumers in the way they shop and buy products and solutions. Instead of waiting for an invitation, they’re starting the buying journey on their own, gathering ...

While lead nurturing is becoming a bigger priority as of late, it is still a relatively new tactic for many B2B marketers. Preliminary results of Demand Gen Report’s Lead Nurturing Survey revealed ...

Discover trending and successful B2B strategies to nurture your leads, accelerate sales conversations, and convert prospects before the year ends. Sponsored by Predictiv. Your lead generation efforts ...

This report from emedia draws on a survey of top B2B marketers to establish how the industry is approaching lead nurturing.You'll discover the benefits that successful marketers have reaped through ...

Even with pressure to close deals in a looming recession, the emphasis should still be on nurturing buyers, and not selling them. B2B companies often have a longer sales cycle due, in part, to the ...

In a 24-hour global marketplace, businesses have changed the way they select and purchase services. It’s no longer enough to simply tell a prospect about the features and benefits of what you have to ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can quickly ...

If your company's mission is to improve ROI, you probably invest countless hours in generating qualified leads. But, despite these efforts, your organization might struggle to generate the desired ...

Patrick D. Mahoney is President and CEO of IEEE GlobalSpec, which connects a global audience of engineers and allied technical professionals with suppliers of ...