Internal PR is truly a win/win/win endeavor. When done effectively, it increases employee engagement, improves financial ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. B2B and B2C public relations arguably emerged from the minds of a ...

Top HVAC protection solutions manufacturer selects Ripley PR based on agency's previous success boosting brand awareness and business reach for Modine's HVAC division KNOXVILLE, Tenn., Jan. 28, 2022 ...

Do you keep seeing B2B PR strategies that make the same mistakes? We do. Maybe yours is one of them? That’s OK – because we want to help, and we can – but only if you’re ready to be helped. Here are ...

Ripple Effect Communications, a groundbreaking B2B public relations agency, announces its 25th anniversary, cementing its reputation for changing the way business gets attention. Celebrating this ...

Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking ...

Working with tech-savvy PR firms that understand the needs of a business-to-business (B2B) company may be helpful for your B2B business. Such a firm understands the unique relationships you have with ...

Public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. Especially because there are 4.8 billion social media users worldwide.

Opinions expressed by Entrepreneur contributors are their own. Business-to-Business (B2B) public relations (PR), especially B2B tech PR, requires a certain finesse. From enterprise software to ...

Opinions expressed by Entrepreneur contributors are their own. Our PR firm has received a recent uptick in inquiries from B2B companies hungry to generate business during uncertain times. Advertising ...