For America's 250th anniversary, Band-Aid is using nostalgia marketing and brand heritage in a summer campaign to boost ...
BAND-AID® is making good on its promise to the Black community. Nearly a year after the brand revealed on Instagram that it was coming out with a line of black and brown bandages, they’ve finally ...
Today it looked like the goodwill generated by 30 years of music-based charity work had dried up for Bob Geldof, Bono and their latest band of pop sensations. Band Aid 30, unlike its predecessors, has ...