SCEPTICISM greeted the new name, mmO2, to be used by Cellnet owner BT Wireless when British Telecom demerges the business later this year. The rebranding will mean that hundreds of millions of pounds ...

THE Cellnet mobile phone network is to rename itself O2, the chemical symbol of the oxygen molecule, to mark its forthcoming separation from its parent, BT. The new name is meant to suggest that the ...

BT WIRELESS, the soon-to-demerge mobile phones arm of British Telecom, is to change its name to mmO2 when the company makes it debut in the FTSE 100 later this year. The Cellnet brand, around since ...

BT is in talks to buy mobile phone giant O2 - 12 years after selling it. The telecoms heavyweight confirmed it had been approached by O2’s Spanish owner Telefonica. However, BT announced it was also ...

In the meantime, the O2 brand is set to fade away ("wherever the O2 logo once appeared, you will soon see the Three logo" runs the spiel), in much the same way that Orange, Cellnet and One2One did, ...

The legal situation surrounding the rebranding of BT Wireless, now mmO2, and its mobile operation Cellnet, renamed O2, has thrown the problems of name generation into the spotlight. A north London ...

O2 is the story of a corporate transformation. In April 2002, BT Cellnet was a troubled business, losing ground consistently to competitors. A month later it was reborn as O2: a vibrant, modern brand ...

BT Cellnet, which is to be rebranded as O2 next year, is to sell advertisers the right to send text messages to its database of customers for the first time. It has appointed wireless media sales ...

BT is in talks to buy mobile phone giant O2 - 12 years after selling it. The telecoms heavyweight confirmed it had been approached by O2’s Spanish owner Telefonica. However, BT announced it was also ...