With hundreds of channels ready at the push of a button, are your family members fighting for the remote control? To keep the peace, households may have more than one flat screen coupled with a black ...

Researchers from ESCP Business School and University of Cologne published a new paper in the Journal of Marketing that investigates the role of TV ad content in driving or mitigating viewers’ zapping ...

If you’ve ever seen or heard my words on the internet, you might know that I really do like to bang on about the magical time in my young adult life when I was discovering weird shit on television at ...

Considerable chunks of commercial time are missed by viewers who are off channel during commercial breaks as a result of channel switching. Viewers were observed to be off channel for 38.06 percent of ...