Contextualisation for insight This article explains how data contextualisation can be used to better understand what online content people are engaging with, and how this relates to other categories.

It’s official – personalisation matters. The concept of personalisation has reached beyond the digital marketers and into the boardrooms and business functions of many types of organisations across ...

Google is enhancing Gmail's AI writing tool, 'Help me write,' allowing it to produce emails that sound more natural and ...

Contextualising information, influenced by general purpose social and commerce applicaitions, bots and AI-powered chats. Having a major influence on how financial information will be presented as ...

Categorising content and building user profiles and aggregated behaviour models helps marketers become more scientific in discovering who their ideal customers are likely to be, sometimes with ...