The question “What is your vision statement for your practice?” often elicits funny looks from financial planners. Many individuals chose the financial planning profession because of its orientation ...

Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

Few, if any, forces are as powerful as shared vision. A clearly worded vision is vital to the success of a business because it creates enthusiasm for a future state that is important and desirable by ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...

Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Dave Foster is CEO of AvreaFoster, a brand and marketing agency that helps B2B companies use the power of their brand to grow business. In the beginning—before your business became a business—it was ...

Opinions expressed by Entrepreneur contributors are their own. Setting a company vision should be easy. All too often, however, entrepreneurs and managers complicate the process of establishing one ...