Google’s disavow links tool launched nearly a decade ago, on October 16, 2012. As we approach the tenth anniversary, webmasters still have confusion and disagreement regarding how to approach a link ...

Negative SEO and the potential impact of bad backlinks have been growing concerns for many webmasters since Google's Penguin update earlier this year, which sought to penalize low-quality backlinks.

In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues ...