As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. If you’re a B2B marketer looking for more leads and sales, ...

Marketers have a tough act to juggle these days: Amidst having to keep up with the latest trends and technologies, you’re also expected to be a pseudo-mind reader that deeply understands and can ...