In the digital age, gamification has emerged as a powerful tool to enhance user engagement across various sectors, including finance. By integrating game-like elements into financial activities, ...

Intense engagement doesn’t align with buy-and-hold behavior Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to ...

In today’s competitive landscape, fintech apps, including mobile wallets, must innovate to attract and retain users. Gamification—integrating game-like elements into financial management—transforms ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

Robinhood was criticized this week for its use of gamification strategies to attract young investors in a complaint filed by the Massachusetts Securities Division that alleged the fintech manipulated ...

The UK financial regulator has expressed concerns over the gamification of trading apps, saying it is pushing consumers “towards more frequent or riskier trading”. On the back of an experiment with ...

Games and mobile apps share many challenges and opportunities that boil down to common growth strategies. Learn more at the Apps Business Summit on January 19th, a partner event of PGC London 2026.

Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to investing, apps that add an element of gamification can ...