SMGB Technologies LLC, a Melbourne, Florida-based company with operations in Westminster, launched ScanMyGolfBall, its flagship smartphone app which uses artificial intelligence and computer vision to ...

For years, Titleist Pro V1 golf balls have been the standard. It’s the most played ball on professional tours and the ...

Before I started working here at MyGolfSpy, I had serious questions about golf ball performance. You've probably shared similar sentiments. "I'm not good ...

Welcome to MythBusters, a Golf Digest+ series where we explore answers to some of golf’s most common questions through a series of tests with golfers and robots. Sometimes definitive, other times less ...

What did you announce today and why is it so important? We’re updating the speeds used to test golf balls for the first time in 20 years. The game has evolved significantly during that time and it’s ...

They say you "Drive for show and putt for dough," but both are affected by what golf ball you choose to play. Golf is great game, but it is also a cruel game. I played with a friend the other day who ...

The Underground is a new invitation-only golf society — one with a year's supply of bespoke golf balls — that exists below ...

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