The desire for instant gratification is an innate trait, but there are ways you can avoid the temptation of a quick fix and focus on achieveing your longer term goals that give you far greater ...

Humans are hardwired to want things -- now. It’s called instant gratification, and it’s a powerful force. It can make people convert, as long as you’re doing the right things. But do you know how to ...

The way I see it, there are two paths we can take in any given situation: one is the path of avoiding pain in the moment, and the other is the more difficult path of delaying pleasure for a bigger ...

The rise of 'Amazon effect' feeds our need for quick delivery. But that doesn’t mean we’ve lost all impulse control. When a household runs out of coffee or aluminum foil, replacing those products can ...

The members of Generation-Y have the “gotta have it right now” mindset. Growing up with technology has made us dependent on the idea of always being connected. Information, entertainment and ...

Forbes contributors publish independent expert analyses and insights. I am on a mission to improve the lives of shift workers. In a world where consumers don't just desire instant gratification, but ...

Two strong income investments that pay you to do nothing more than hold them. Doing less often results in more success; don't fiddle idly. Yields up to 6% are discussed. We live in a society that ...

Melissa Francis has no patience for waiting — for anything. When the 26-year-old Allston barista talks about slow Internet connections, she can barely hide her disdain. Waiting a couple of extra ...

I was guilty of it, too. Yes, there were many instances when if I wanted something, I wanted it then and there. However, I learned over time to curb my desire to buy and own new things, especially ...