Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...
EL SEGUNDO, Calif. – Hot Wheels is ready to zoom into the new century. So what if it's 19 years after the dawn of the millennium? Mattel is finally ready to give America's best-selling toy a detail ...
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