Editor’s Note: Suzanne Greene is Manager of the Sustainable Supply Chains initiative at the MIT Center for Transportation & Logistics. Driven by increasing volumes of goods moving through supply ...

Marketers aren’t always sure how to prove their value and keep their job. This post will help you figure out what your bosses care about and how you can show the value of PPC on a dashboard. People ...

If you'd like to incentivize your team, you may consider introducing key performance indicator-based bonuses as part of your firm's compensation structure. This approach ties salary bonuses to ...

All businesses, from startup coffee roasters to billion-dollar e-commerce companies, are vested in tracking their progress, figuring out what works and fixing what doesn’t. That’s where Key ...

Growth is motivated by vision and strategy, but it is achieved through numbers and a focused effort to make those numbers go up. That means the bottom line, which everyone realizes, but it also means ...

When working with a new PPC client, I help them establish goals aligned with their business objectives. Surprisingly, many lack clearly defined campaign goals beyond boosting traffic or conversions.

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels ...

Securing funding for startups has never been a walk in the park, and the current economic volatility has made it even more demanding. According to PitchBook’s 2023 report, capital demand surpasses ...

Every С-level manager knows how it feels to be buried under dozens of key performance indicators (KPIs) and bombarded with numbers from dashboards. After repeating the ritual of data collection and ...

If something can be measured, it can be improved. By carefully measuring your SEO with metrics that matter to your business, you can understand where you are currently and what value SEO brings to ...