MasterCard surprised more than 100 American Airlines passengers with a sneak preview on-board screening of “Annie” and a meet-and-greet with its star and director. The Dec. 2 event took place during a ...
Over two decades ago, Mastercard unveiled a commercial with a father and son at a baseball game. The spot would end with a meaningful message, “There are some things money can’t buy. For everything ...
Mastercard’s Priceless campaign is one of the most iconic branding initiatives of the 20th century. Launched in 1997, the campaign has evolved from Mastercard observing priceless experiences to ...
For Mastercard, sports sponsorship is not simply about brand visibility; itâ s about connection. According to Anne Valentzas, the senior vice president of consumer marketing and sponsorships at ...
Mastercard is bringing its "Priceless experiences" to the digital world by offering online experiences to cardholders as they hunker down at home during the pandemic, the company shared with Marketing ...