When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK--Two months before the crucial upfront market, NBCUniversal has created a new metric ...
RESTON, Va.—Comscore and Standard Media Index have launched what they are calling "the industry’s first advanced eCPM metric for linear TV advertising." The eCPM metric combines census-based pricing ...
L. F. Guseman, Jr. and B. C. Peters, Jr. Results are presented concerning the existence of fixed points of nonexpansive selfmaps on a compact starshaped subset of a metric linear space. The results ...
With a growing demand for new streaming viewer metrics, iSpot.tv -- which already is seeing steadily increasing business in linear TV measurement -- is unveiling a separate streaming system. The ...
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