LUXEMBOURG, June 12 (Reuters) - A rival of British mobile phone operator O2 is free to use pictures of bubbles -- as O2 does -- in advertisements unless doing so confuses consumers, the European Union ...

Owning a trademark no longer means you're the only one who can use it. A major European ruling involving mobile operators O2 and 3 has big implications for trademarks on comparative advertising ...

What H3G had done was not in O2's view permitted and amounted to clear infringement of its registered marks. The real offence was not the identification of O2 in a comparative advertisement – O2 knew ...