Packaging is a strategic tool that drives revenue, efficiency and brand value across physical and digital channels.

Amazon is phasing out plastic from the envelopes, bags, boxes and cushioning it uses to ship items, swapping in paper-based ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. When starting a company, several areas must be considered: ...

Packaging shapes consumers’ split-second decisions by conveying quality, usability, brand values and sustainability while protecting the product.

Nike is making inroads on more sustainable packaging with testing of new solution known as “One Box.” Spearheaded by Rich Hastings, the brand’s custom shoebox designer, the team created a durable ...

With just 10 days until Christmas and with Hanukkah getting underway Tuesday at sundown. Chances are many of you are packing up gifts to mail off to loved ones and friends. 7 On Your Side talked to ...

Pharmaceutical packaging must advance to adapt to new, complex modalities. Suitable packaging for pharmaceutical products is a must to ensure the integrity of the products is maintained, which ...

Apple makes well-received products, but something that sets it apart from other brands is its attention to detail. From tight corner radius rules and iconography to the familiar look of Apple Store ...