When it comes to building a personal brand, Purdue Global’s Martin McDermott frequently shares a simple formula with his students: Input equals output. “Everyone has a personal brand. Sometimes your ...

Forbes contributors publish independent expert analyses and insights. Sho Dewan is a career expert who covers work, top jobs, and business. These days, people don’t just Google companies; they Google ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Personal branding isn’t just a buzzword, it’s a game-changer for ...

If you’ve ever felt uneasy about the term “personal brand,” you’re not alone. As an executive communication coach, I’ve met many talented professionals who resist the concept because they fear it’s ...

Why you might want to think twice about turning your hobby into a side hustle Why turning your hobbies into side hustles can lead to burnout, and reasons why it's beneficial to keep your passion a ...

A few weeks ago, I spoke with my team about building their LinkedIn presence. I suggested posting often, commenting on others’ posts, and no longer waiting for that “perfect time” to start ...

In today’s competitive business landscape, personal branding has become essential for professional success. It’s more than a buzzword; it’s a strategic tool that influences how others perceive you and ...

Your personal brand is a critical part of your career management plan, but it’s often an area that we don’t consciously think about or plan for. Your personal brand is the perception others have of ...

Hewlett Packard (HP) is one of the UK’s biggest personal computer brands. In the IT market, communications have tended to focus on deals or technical specifications. In response to this, HP launched ...