Innovative Brands LLC, a portfolio company of Najafi Companies, has entered into an agreement with Helen of Troy Limited (Nasdaq: HELE), designer, developer and worldwide marketer of brand name ...

"There was something so right and so wrong about a purported billionaire using a two-in-one shampoo and conditioner," Stormy Daniels writes in her memoir Donald Trump may be a ...

Mike Piazza was voted into the Baseball Hall of Fame on Wednesday, and the Mustard Minute is taking the occasion to remember one of the Dodgers catcher’s finest moments off the field with his 1997 ...

It is just a coincidence that as Halloween nears, two “ghost” brands are getting their first new campaigns in years. The brands are the Pert Plus line of hair care products and the Sure line of ...

DANBURY, Conn. Personal care brands Pert Plus and Sure, which were acquired by Idelle Labs in the spring, launched in October new brand advertising campaigns aimed at communicating to consumers the ...

EL PASO, Texas Helen of Troy has reached an agreement to acquire the Pert Plus hair care and Sure antiperspirant and deodorant businesses from Innovative Brands. Terms of the deal were not disclosed.

Mustard Minute Throwback Thursday: Mike Piazza’s 1997 Pert Plus commercial With former New York Mets catcher Mike Piazza being elected to the Baseball Hall of Fame, we throw it back to a 1997 Pert ...

Formula PR to reinvigorate Pert Plus as AOR DANBURY, CT: Formula PR was named AOR for Pert Plus, a brand that is reemerging this summer as the "regular guy's" shampoo through new packaging, and more.