Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...

The requirement for mobile access to email is now endemic throughout UK organisations, driven by the pervasive nature of email communications and the needs of businesses, their clients and suppliers ...

Editor’s Note: Semil Shah works on product for Swell, is a TechCrunch columnist, and an investor – as a disclaimer for this post, he is an advisor to one of the companies mentioned here, Refresh. He ...

Sign up for the daily CJR newsletter. In the early hours of Monday, November 20, news broke that Charles Manson had died. I, like countless others, woke to an ...

Users who enable push notifications from mobile applications average 88% more launches of those apps compared with users who disable push notifications, according to a recent report from Localytics.

This story was delivered to EMARKETER Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here. Businesses are facing an app engagement crisis. To overcome this, brands ...

Department store chain JCPenney has continued to rollout applications that support mobile coupons as it gears up for its holiday season sales push. The retail giant has rolled out several applications ...

In its latest report, Juniper Research says the increased use of ‘push’ mobile banking will represent approximately 19% of total mobile banking customers in 2017, compared to just nine percent (9%) ...

Even if you've got an older Windows Mobile 5.0 smartphone, push e-mail may just be a download away. Ever since Microsoft released the Messaging and Security Feature Pack (MSFP) for Windows Mobile 5.0 ...