CEO Josh D'Amaro said the company will continue to invest in existing franchises, as well as work to "take creative risks to ...

To learn more about our editorial approach, explore The Direct Message methodology. During a recent meeting with marketing executives at a San Francisco tech company, I watched something revealing ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

Timo Argillander, Executive Chairman of Marty Supreme financier IPR.VC, told an audience of industry professionals this afternoon at the Berlinale that his company will soon dedicate greater ...

Content marketing continues to shift with podcasts and short-form video now leading audience engagement strategies Podcasts build strong audience connections, with 88% of listeners consuming entire ...

Evergreen content is a tried-and-true content marketing tool for driving long-term engagement and establishing authority. Even though we're in a world of short-form content consumption (yeah, I'm ...

YouTube and TikTok, and other social platforms, have rapidly grabbed consumers’ attention, taking an even-greater share of consumer video viewership. Where's the investment? By Paul Pastor The ...

Short, vertical video is no longer just the domain of social apps. By building TikTok-style feeds directly into their flagship platforms, Disney+ and Netflix are trying to turn the mobile habits of ...

Peter Boyd is an attorney and the Founder of PaperStreet. He has successfully helped 2,000 law firms with their websites and marketing. Law firms can use blogs as critical tools to establish thought ...

For example, I had better results when I used AI to create a short movement clip, test a visual hook, or prepare a first ...