A persona is a detailed profile of a fictional person that represents a person with the characteristics of your target audience. These characteristics can include age, gender, religion, geographic ...

Researchers from UC Berkeley and Intel labs will present at a forum next month a study showing how encrypted web traffic can be analyzed to determine intimate details about Internet users. For the ...

When someone first mentioned to me that reports created by running raw access logs through software such as Analog did not meet the needs of high level management, I was caught off guard. “What could ...

Within a digital environment, tracking certain metrics with efficiency has become essential. Innovative resources, such as a website traffic checker, provide insight into a business’s audience, ...

A sudden website traffic spike usually shows up before anyone knows what caused it. Someone notices the line jump, flags it to the team, and tries to piece together what moved the needle. That’s the ...

In the beginning, there were hits. Today, hits are largely discredited as a measure of Web site traffic, since they count individual files served up. A single Web page can account for a dozen or more ...

Using tools to track your website traffic is an excellent way to generate leads and make customers' online experiences more personalized. Tracking website visitors isn't just about knowing what pages ...

Though web analytics is almost as old as the internet itself, the field has transformed dramatically since inception. Before the decade is out, the data analytics market is expected to be worth $550 ...