Some consumers are concerned about businesses using covert methods to influence purchasing decisions. They fear that some of the methods used by the advertising media can have such an effect on the ...

Originally published by Colin Shaw on LinkedIn: How Small Things Have Big Influences on Customer Behavior Non-conscious influence has a significant effect on your customer's behavior. Non-conscious ...

Subliminal advertising using scene from movie Picnic with actress Kim Novak.. Credit: Getty Images Creating the “perfect” ad copy is a daunting task. I have been writing Google Ads for decades and ...

You’ve probably heard the phrase “catch your sub” — a playful way of referring to moments when someone gives a subtle, indirect hint or message. While it’s commonly used in social situations, the ...

They are relieved (and perhaps a little disappointed) when I tell them that I study the way people think. But quickly, they find other questions about thinking that have always puzzled them. One of ...

subliminal effect is the psychological effect of 'influencing the subconscious by sneaking in a level of stimulation that humans cannot barely recognize.' `` Abuse of the subliminal effect can also ...

It is not uncommon in science for 'unconscious processing' to be equated with the kinds of brain processes that occur in response to stimuli that are presented below the threshold of awareness, that ...