Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

The data genie is well and truly out of the bottle. The presence of data-driven consultancies, the rise of public data websites and the growth of its use in the media (cough, cough) highlight how ...

For companies looking to maintain a competitive edge, adopting a data-driven mindset is key. Incorporating data analytics into your operations can help not only drive better business outcomes but also ...

CRM systems equipped with analytics help companies organize, study, and interpret customer data to understand patterns and ...

Troy Segal is an editor and writer. She has 20+ years of experience covering personal finance, wealth management, and business news. Amilcar has 10 years of FinTech, blockchain, and crypto startup ...

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...