Most organizations today continue to view technology as merely a back-office cost center, a viewpoint that diminishes the breadth of IT’s impact on a firm’s competitive profile. To contribute to ...

The AICPA & CIMA, in conjunction with the World Business Council for Sustainable Development, unveiled research on a framework to facilitate business strategy development. Dubbed the Integrated ...

Do you have a framework in place for your content strategy? In other words, do you have your plan mapped out from A to Z? Have you answered all the most important questions necessary to building your ...

Team of customer experience (CX) experts works in lockstep with businesses to define key performance indicators and to better understand the processes and pain points around their CX strategies ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

“Traditional IT strategy and governance models fail because they do not take into account the changing needs of the markets in which businesses operate and the new technologies that are now available ...