If you're only running ads and writing blog posts, you're missing a critical piece of the puzzle. Here's what most tech founders don't realize: In B2B, buying decisions take months. Your prospects compare solutions, involve multiple stakeholders, and need validation from trusted sources before committing. That's where PR for startups becomes essential. Third-party media coverage acts as a powerful endorsement that your own marketing simply can't replicate. When industry publications feature your
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